Barron County Historical Society and Indianhead Country are partnering to host the 14th annual Cameron Bluegrass Festival and 2nd annual Arts & Crafts Fair. With help from a $9,143, Year 2 Joint Effort Marketing (JEM) Grant from the Wisconsin Department of Tourism, organizers are looking to grow the festival and attract bluegrass fans from across the Midwest. This year’s festival and arts & crafts fair take place Sept. 6-8 at the Pioneer Village Museum in Cameron.
The family-friendly festival includes nationally and locally known bluegrass bands, music workshops, instrument sales, arts & crafts sales, regional cuisine and children’s activities. Grant funds will go towards print, radio, digital and outdoor advertising to promote the event to attendees from Wisconsin, Minnesota, Iowa and Illinois. The event is expected to attract 2,000 visitors to the area, generating an estimated $136,832 in visitor spending.
“This year’s Bluegrass and Arts Festival promises to be bigger and better than ever,” said Pioneer Village Museum Director Tammy Schutz. “We are pleased to be the recipient of Wisconsin Tourism’s JEM grant, as it gives us the opportunity to get the word out about this great event.”
In 2018, the tourism economy in Wisconsin totaled $21.6 billion, supporting 199,073 jobs. Visitors generated $1.6 billion in state and local revenue. Business sales in Barron County totaled $158.2 million in 2018, supporting 1,474 jobs and $11.5 million in state and local taxes.
In fiscal year 2019, the Department funded 62 JEM projects, awarding a total of more than $1.1 million. Visitor expenditures driven by the marketing from these projects will exceed $61 million. JEM grant funds are available to non-profit organizations for the promotion of Wisconsin tourism events and destinations. The state can fund up to 75 percent of a project's first-year advertising and marketing costs and provide support for second- and third-year projects with decreasing amounts for funding until projects become self-sustaining. For information on the JEM Program and application materials, visit industry.travelwisconsin.com.
The mission of the Wisconsin Department of Tourism is to market Wisconsin as the Midwest’s premier travel destination for fun by executing industry-leading marketing programs and establishing strategic partnerships. The Department plays a significant role in generating greater economic impact and jobs for Wisconsin. The portal for traveler information can be found at www.travelwisconsin.com.