Cinematographer Brian Alberth, pictured right, films as ‘Discover Wisconsin’ cohost Eric Paulsen, left, interviews ATVers in Barron County.



“Discover Wisconsin,” the state’s leading media brand and tourism TV show, will be shining the spotlight on Barron County in an upcoming episode.

“Barron County – Blue Skies and Country Vibes” reairs Saturday, Feb. 9, at 10 a.m. on Fox Sports Wisconsin and on Sunday, Feb. 10, at 5 p.m. on WQOW TV 18. The episode is also now available on Roku, Amazon Fire, Chromecast, Smart TV, Apple TV and available for online streaming at

The show kicks off in the Blue Hills at Barron County Forest, where cohost Eric Paulsen tries out the area’s mountain biking trails, and then the crew checks out some ATVing at Almena’s intensive use area.

“We’re excited to partner with ‘Discover Wisconsin’ and show the viewers all that Barron County has to offer,” said Dave Armstrong, of the Barron County Economic Development Corporation. “From the beautiful scenery and trails to restaurants and historic places, Barron County has plenty to offer visitors from near and far.”

Cohost Mariah Haberman heads to Norske Nook in Rice Lake, famous for its award-winning pies, while Paulsen makes a stop at Lehman’s Supper Club in Rice Lake, a town staple since 1934 that features made-from-scratch dinner courses.

The crew makes its way to the Barron County Historical Society’s Pioneer Village, a museum that preserves the region’s history through an authentic 1880s village. Paulsen checks out Northstar Bison, a grass-fed bison ranch and store featuring healthy bison products and other locally-made goods. Haberman fulfills her sweet tooth at Anderson’s Maple Syrup, which has been around since 1928 and produces some of the best maple syrup in the country.

Haberman visits the Barron County Fair, one of the county’s biggest events, where she checks out the rides, carnival games and fair food. Paulsen heads to Turtle Lake for the Cars, Crafts & Rock-N-Roll show. Haberman closes out the episode at Stardust Drive-In, one of the few outdoor movie theaters left in the state.

“Barron County is a tourism gem. From the gorgeous Northwoods views to the friendly people we met while filming, I can’t wait for our viewers across the Midwest to discover this corner of Wisconsin for themselves,” said Haberman. “Our crew is thrilled to name Barron County an official 2018 Discover Wisconsin Choice Destination!”

“Barron County – Blue Skies and Country Vibes” will reach the brand’s broadcast network of 600,000 viewers across the Upper Great Lakes region, including Wisconsin, Minnesota, Iowa, Northern Illinois and Upper Michigan. The episode was produced by Olivia Gilbert. To learn more, visit

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