The American Red Cross launched the Missing Types campaign on Tuesday, June 11, to raise awareness for lifesaving blood donations and to urge the public to make an appointment to give blood or platelets this summer.

During the Missing Types campaign, the letters A, B and O—the letters representing the main blood groups—are disappearing from brands, social media pages, signs and websites to illustrate the critical role blood donors play in helping patients. When the letters A, B and O vanish from everyday life, the gaps are striking. And when A, B, O and AB blood types go missing from hospital shelves, patient care and medical treatments are affected.

Blood transfusion is the fourth-most common inpatient hospital procedure in the U.S. Blood can only come from volunteer blood donors, yet only three out of 100 people in the U.S. give blood. That’s simply not enough to help patients who need transfusions.

Donors can help fill the missing types by making an appointment to give by visiting, using the Red Cross Blood Donor App or calling 800-RED-CROSS (800-733-2767).

Upcoming blood donation opportunities in the area are as follows:

• Chetek: Wednesday, June 26, 11 a.m. – 5 p.m., ABC Truss, 1301 Eighth St.

• Cameron: Monday, June 24, 12–6 p.m., St. Peter Catholic Church, 1618 20th St.

• Barron: Thursday, June 20, 9 a.m. – 3 p.m., Barron Electric Cooperative, 1434 Hwy. 25

• Rice Lake: Wednesday, June 12, 12–6 p.m., Shoe Sensation, 2701 West Ave.; Monday, June 17, 11 a.m. – 5 p.m., Knights of Columbus, 1121 Nunn Ave.; Wednesday, June 19, 9 a.m. – 3 p.m., Woodstone Senior Living, 950 Bear Paw Rd.

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